Social commerce is one of the social media trends that has been on our radar for a long time.
Platforms like Instagram are offering live shopping features. Explore these options to showcase your products in real time, interact directly with potential buyers and answer the questios directly.
Platofrms are placing more emphasis on shares as a measurement of engagement as it indicates that users find valuable content to share with their networks.
This shift encourages creators to focus on content that sparks meaningful conversation rather than simply seeking high numbers of likes.
AI Generated content refers to content that is created using artificial intelligence tools such as chat Gpt , natural language processing and machine learning.
AI Generated content helps marketers create content quickly and efficiently, saving time and resources.
Short-form videos will cotinue to dominate in 2024, Platforms like instagram reels, youtube shorts offer a quick and entertaining way to consume content.
The fact that this form of content is consumed by 66% of social edia users daily makes it an absolute must in a way brand’s social media arsenal.
Don’t underestimate the power of social media platforms as seach engines in 2023 nearly 40% of Gen Z preferred Youtube or Instagram over Google for searching for information.
This makes optimizing your content for discoverability both in hand and via search more important than ever before.
